J4 ›› 2009, Vol. 27 ›› Issue (03): 262-.

• 论文 • 上一篇    下一篇

基于在线客户情绪能量感知的商品推荐算法

王 征1a|2 , 谷安平1b| |刘心松2   

  1. 1.西南财经大学 a.经济信息工程学院;b.统计学院,成都 610074;2.电子科技大学 8010研究室,成都 610054
  • 出版日期:2009-05-20 发布日期:2009-07-13
  • 通讯作者: 王征(1979— ),男,新疆生产建设兵团农六师人,西南财经大学讲师,博士,硕士生导师,主要从事分布式算法、电子商务/电子政务系统研究, E-mail:wangzheng151400@163.com
  • 作者简介:王征(1979— )|男|新疆生产建设兵团农六师人|西南财经大学讲师|博士|硕士生导师|主要从事分布式算法、电子商务/电子政务系统研究|(Tel)86-13980703394(E-mail)wangzheng151400@163.com;谷安平(1978— )|女|吉林四平人|西南财经大学博士|主要从事网络经济研究|(Tel)86-13980703394(E-mail)anping158@126.com;刘心松(1940— )|男|四川石柱人|电子科技大学教授|博士生导师|主要从事分布式系统设计研究|(Tel)028-83318559(Email)liuxs@uestc.edu.com
  • 基金资助:

    四川省应用基础研究基金资助项目(04JY029-017-2);科技型中小企业技术创新基金资助项目(04C26225110223)

E-Commerce Recommendation Algorithm Based on On-line Client Emotion Energy Sensory Extensions

WANG Zheng1a,2|GU An-ping1b|LIU Xin-song2
  

  1. 1a.School of Economic Information Engineering;1b.College of Statistics,Southwest University of Finance and Economics,Chengdu 610074, China|2.8010 R &|D,University of Electronic Science and Technology, Chengdu 610054, China
  • Online:2009-05-20 Published:2009-07-13

摘要:

为了解决基于传统数据挖掘方法的电子商务推荐算法时效性差、准确度不高的问题,提出了基于情绪能量感知的推荐算法。该算法能实时判断在线用户的购买倾向;通过情感能量匹配技术,对商品特征进行分类,并与用户情绪状态进行匹配。理论性能分析和实验证明,该算法较之传统方法具有较高的匹配准确度、较好的时效性和用户满意度。

关键词: 分布式计算, 情绪计算, 电子商务, 推荐算法, 匹配

Abstract:

Based on data mining methods, traditional e-commerce recommendation algorithms work unreal-timely and imprecisely. In order to solve the problems, an improved algorithm ESER was presented, which utilized emotion energy sensory extensions to measure online-client emotion and to manage shopping tendencies. Then it classified ware characteristics and matched them with shopping information in a uniform emotion energy and ware characteristic space. Performance analysis and simulation results show that it can provide better real-time and customer satisfaction than the traditional does. And it can match customers and wares better than the traditional does.

Key words: distributed computing, emotion computing, e-commerce, recommendation algorithm, match

中图分类号: 

  • TP393