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Customer Churn Analysis in Mobile Communication Based on Evolutionary Learning

LIU Guangyuan1, YUAN Senmiao2, DONG Liyan2, LI Yongli3   

  1. 1. College of Communication Engineering, Jilin University, Changchun 130022, China;2. College of Computer Science and Technology, Jilin University, Changchun 130012, China;3. School of Computer Science, Northeast Normal University, Changchun 130024, China
  • Received:2006-10-10 Revised:1900-01-01 Online:2007-03-26 Published:2007-03-26
  • Contact: YUAN Senmiao

Abstract: This paper presents the process of customer churn prediction via data mining, aiming at the BOSS of telecommunication, and deals with Evolutionary Algorithm and the Discretization of continuous data, then brings for ward EACA (Evolutionary Algorithm for Churning Analysis) algorithm to mining the mass churning rule of telecommunication companies.

Key words: data mining, evolutionary algorithm, customer churn

CLC Number: 

  • TP18