吉林大学学报(工学版) ›› 2013, Vol. 43 ›› Issue (02): 304-309.

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Quantitative analysis of traveler route choice behavior based on Mixed Logit model

ZHOU Wei1,2, ZHAO Sheng-chuan2   

  1. 1. Faculty of Management and Economics, Dalian University of Technology, Dalian 116024, China;
    2. School of Transportation and Logistics, Dalian University of Technology, Dalian 116024, China
  • Received:2012-02-21 Online:2013-03-01 Published:2013-03-01

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Abstract: To explore the effect of the urban road traffic dynamics on the traveler route choice behavior, a stated preference survey questionnaire was designed using the orthogonal design method. The survey was conducted with the travelers with driving experience in Dalian city. With the time parameter and the cost parameter fixed as well as the cost parameter obeying the normal distribution and lognormal distribution, a Logit model and a Mixed Logit model were built for the route choice analysis, and a quantitative analysis was performed for the route change trend caused by variables. The model estimation results indicated that the maximum likelihood, the values of goodness-of-fit index, and hit ratio of the Mixed Logit model are better than those of the Logit model. The traveler sensitivity for the travel time and dynamic change of time information are similar, and the most sensitive parameter is the travel cost. The traveler age, years of driving experience and income are the most significant factors affecting the route choice behavior.

Key words: engineering of communications and transportation, route choice, dynamic road traffic information, Mixed Logit model, sensitivity, stated preference survey

CLC Number: 

  • U491.1
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