吉林大学学报(工学版) ›› 2016, Vol. 46 ›› Issue (5): 1414-1419.doi: 10.13229/j.cnki.jdxbgxb201605005

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Design method in exterior color based Kansei engineering and principal component analysis

SU Chang1,2, FU Li-ming1, WEI Jun3, LI Shuo1, HUANG Lei4, CAO Yue1   

  1. 1.College of Automotive Engineering, Jilin University, Changchun 130022, China;
    2.State Key Laboratory of Advanced Design and Manufacturing for Vehicle Body, Hunan University, Changsha 410082, China;
    3.College of Mathematics, Jilin University, Changchun 130012, China;
    4.Qingdao Automotive Research Institute, China FAW Co., Ltd., Qingdao 266101, China
  • Received:2015-07-25 Online:2016-09-20 Published:2016-09-20

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Abstract: Based on the theory of perceptual Kansei engineering, the quantization of perceptual terminologies is achieved using semantic difference method. Principal component analysis is used to transfer multiple perceptual terminological variables into optimized integrated variables. The database method of exterior color classification method is established based on statistical results of the questionnaire with the A-Class car exterior color design of domestic brand. The objective analysis of the perceptual image is conducted for the target group people. The research results improve the scientific character and objectivity of the design of vehicle exterior color. The results also provide theoretical guidelines to reduce cost for vehicle makers.

Key words: vehicle engineering, exterior color, priority, Kansei engineering, semantic differential method, principal component analysis

CLC Number: 

  • U463
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